"Copywriting secrets" by Jim Edward
In Copywriting Secrets, he presents all the insights and formulas you need. You’ll learn how to write better copy and understand why people buy (or don’t buy) products online.
Copywriting Sectres is not a book on how to write better sales copy; it’s the book that will help you go from zero to hero in copywriting.
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Copywriting Tips (2)
- Be a painkiller, not a vitamin. Vitamins attempts to solve problems the customer isn’t experiencing yet, which is boring. Painkillers are solutions to highly urgent, very painful problems
- Sell the result, the educate the customer on the process.
"Contagious" by John Berger
Jonah Berger is a marketing professor and world-renowned expert on word of mouth marketing, consumer behavior, and virality.
In Contagious , he sh...
“I don’t know how”
It’s normal we don’t all know how to write a book proposal or run our own business. No one does when they first start. Instead of resting on the excuse that we don’t have some magical fount of necessary knowledge, we can get going on the what, and learn how as we go. Curiosity leads to long-term ...
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