The business model canvas
The difference between a good product marketer and a great product marketer is in how each sees the role of product marketing and in the understanding of the business they are in. Great product marketers take the time to understand how each area of the business is connected so that they can better understand how to position the company, how to message the product, and how to coordinate among different departments. The business model canvas is a good framework to help you think about the business and what makes your company tick.
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