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What makes a product great is not the idea of it or what it can do, but the way it is positioned. Business positioning is not about the competitive pursuit of a niche; it's about finding the right business model.
A business model describes the rationale for the way the company creates, delivers, and captures value. Simply put, it is the way a business makes money. This includes figuring out what the product is, who your end customer is, and what the business value proposition is.
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Satisfied customers perceive value in your offerings and that means they’d be willing to pay more and that can be done by providing value to them. This article will help you to understand and apply the methods that will bring success.
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