The business model
What makes a product great is not the idea of it or what it can do, but the way it is positioned. Business positioning is not about the competitive pursuit of a niche; it's about finding the right business model.
A business model describes the rationale for the way the company creates, delivers, and captures value. Simply put, it is the way a business makes money. This includes figuring out what the product is, who your end customer is, and what the business value proposition is.
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Understanding Business Models
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Phase 4: Nail the Business Model
- Your business model is the map of how you create value and deliver it to customers. In this phase, we will conduct financial analysis to verify business viability, launch your product and go-to-market strategy, and then develop a dashboard to monitor your progress forward.
The Business Model
A business model refers to a company's plan for making a profit.
- It identifies the product or service
- The target market
- Anticipated expenses
A busin...
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