Things You 100% Must Check
- Benchmark Your Rankings and Understand Your Competitors (position tracking)
- Check For Duplicate Versions of Your Site in Google's Index
- Check Your Site's Indexed URLs (using "site:domain.com")
- Check For Manual Actions (Google's Webmaster Quality Guidelines)
- Analyze Your Site's Speed
- Confirm That Your Site Uses HTTPS
- Check For Mobile-Friendliness Issues
- Analyze and Resolve Indexation Issues
- Understand Your Site's Page Experience
- Audit Your On-Page SEO
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