Stage 1: Magic
The Milestone: 80% of top of funnel users retain day 7 (i.e. come back at least one more time in the first week).
If your users aren’t retaining day 7, it’s likely that the smoke isn’t coming out of their ears, they never exclaimed ‘aha’ and all of the things people do when they realize they have been waiting for your product for a long time.
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
The idea is part of this collection:
Learn more about startup with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
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Stage 2: Habit
The Milestone: 65% of users should retain d30.
The simple math of organic user acquisition is that you need very high day 7 and day7->day30 retention to grow. A high (but achievable) bar is 80% for each. When you combine those, you get an overall d30 retention of 65%.
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