Stage 5: Activation
The Milestone: 80% of the top of the funnel should retain day 7. (same as magic, but now you are getting down in the dirt).
2 main components of activation usually result in the best chance of getting to that big hairy 80% d7 number.
- Get the magic in front of every single user as soon as they get to your site (discovery). That is the biggest single bump to a user’s desire to use your product.
- A carefully planned onboarding flow that teaches a user about your product, gets the information you need from them, builds their habit, and does that all while keeping them psyched.
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
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Stage 2: Habit
The Milestone: 65% of users should retain d30.
The simple math of organic user acquisition is that you need very high day 7 and day7->day30 retention to grow. A high (but achievable) bar is 80% for each. When you combine those, you get an overall d30 retention of 65%.
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