The Analysis

I paired the dataset of c. 600 companies and why I said no to them with publically available data on the total amount each company raised since we passed and divided by the number of months since then. This allowed me to roughly compare the many companies on a level playing field, regardless of when I saw them

eg.

• Company A I saw 12 months ago raised £1.2m since (so £100k per month)
• Company B I saw 48 months ago raised £1.2m since (so £25k per month)

I then grouped all the companies into the different reasons that I had put in our system for passing on them: