Search Volume

Keyword search volume refers to how many times a keyword is searched for in a search engine during a certain time frame (usually a month). 

The higher is the search volume of the keyword, the more visitors you’ll get if you rank for that keyword.  

Knowing the search volume helps you to: 

• Compare and prioritize the keyword topics 
• Estimate the traffic potential 
• See the topic popularity from the longer perspective  

Other things to consider

• The long-term trend
• Seasonality