The 5 P's In Marketing
- The first P is about Product. It is assumed that the product is going to do whatever it is supposed to do.
- If you create an amazing service experience, the second P, price, becomes less important.
- The third P, Place, is about location, placement, proximity.
- The fourth P, Promotion, is obvious. But what if your customers were doing the promoting instead of you?
- The fifth P stand for Personalization. Personalization is a popular word these days. Companies that can personalize their experiences win over customers.
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