Traditional personalization came from remembering past customers, using their names, building rapport, and other personal, human-to-human, interactions.
And today we have amazing technology that plays a part in personalization: Artificial Intelligence puts different types of customers into “personas,” grouping customers by common interests and buying patterns, which allows the company to target customers with extremely relevant promotions. Websites “welcome back” customers, reminding customers what they looked at and bought the last time they visited the site.
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