Personalization — The Fifth P In Marketing - Deepstash
Personalization — The Fifth P In Marketing

Personalization — The Fifth P In Marketing

Curated from: hyken.medium.com

Ideas, facts & insights covering these topics:

2 ideas

·

260 reads

8

Explore the World's Best Ideas

Join today and uncover 100+ curated journeys from 50+ topics. Unlock access to our mobile app with extensive features.

The 5 P's In Marketing

The 5 P's In Marketing

  1. The first P is about Product. It is assumed that the product is going to do whatever it is supposed to do.
  2. If you create an amazing service experience, the second P, price, becomes less important.
  3. The third P, Place, is about location, placement, proximity.
  4. The fourth P, Promotion, is obvious. But what if your customers were doing the promoting instead of you? 
  5. The fifth P stand for Personalization. Personalization is a popular word these days. Companies that can personalize their experiences win over customers.

24

183 reads

Traditional And Modern Personalization

Traditional personalization came from remembering past customers, using their names, building rapport, and other personal, human-to-human, interactions.  

And today we have amazing technology that plays a part in personalization: Artificial Intelligence puts different types of customers into “personas,” grouping customers by common interests and buying patterns, which allows the company to target customers with extremely relevant promotions. Websites “welcome back” customers, reminding customers what they looked at and bought the last time they visited the site.

19

77 reads

IDEAS CURATED BY

melissamartinez

Passenger transport manager

Melissa Martinez's ideas are part of this journey:

7 days with Seth Godin

Learn more about marketingandsales with this collection

How to develop a growth mindset

How to think creatively and outside the box

How to embrace change

Related collections

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates