Personalization — The Fifth P In Marketing - Deepstash

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Personalization — The Fifth P In Marketing

Personalization — The Fifth P In Marketing

hyken.medium.com

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The 5 P's In Marketing

  1. The first P is about Product. It is assumed that the product is going to do whatever it is supposed to do.
  2. If you create an amazing service experience, the second P, price, becomes less important.
  3. The third P, Place, is about...

Traditional personalization came from remembering past customers, using their names, building rapport, and other personal, human-to-human, interactions.  

And today we have amazing technology that plays a part in personalization: Artificial Intelligence...

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