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Uniqueness

Shep Hyken recently took a liking to a Chicago style hot dog. It's not a true Chicago hot dog unless it includes very specific ingredients. The street vendor in New York isn't serving a Chicago style hot dog. If that particular dog is what you really want, and you don't live in Chicago where this style of hot dog is the norm, you may drive a little further and spend a little more money to get it.

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You can buy a hot dog in many places around the world, but not all of them serve up the Chicago style hot dog. The street vendor in New York isn’t serving a Chicago style dog. Sure, there are places in cities outside of Chicago that will serve the authentic Chicago style dog. And, if that particu...

The big uniqueness question is, “Why should a customer buy from you over your competition?” It is tied to what you do that is different. Give me one reason — or several. Is it quality, speed, price, customer service or any other feature that makes you unique in your market place? The answer is wh...

So if a hot dog is a metaphor for business, what makes your dog different? This is your competitive differentiator. For example, there are lots of car dealers that sell the same make and model of the car you own. What one thing, perhaps unique compared to the other dealerships, did your dealershi...

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The more credit cards you have, the more chances you have for identity theft and the more chances you have to miss a payment. The more investment accounts you have, the less attention you can give to each one and the more likely it is that you’ll miss a big problem.

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The 5 P's In Marketing

  1. The first P is about Product. It is assumed that the product is going to do whatever it is supposed to do.
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