Another Competitive Advantage: Uniqueness - Deepstash

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Another Competitive Advantage: Uniqueness

hyken.medium.com

Shep Hyken recently took a liking to a Chicago style hot dog. It's not a true Chicago hot dog unless it includes very specific ingredients. The street vendor in New York isn't serving a Chicago style hot dog. If that particular dog is what you really want, and you don't live in Chicago where this...

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You can buy a hot dog in many places around the world, but not all of them serve up the Chicago style hot dog. The street vendor in New York isn’t serving a Chicago style dog. Sure, there are places in cities outside of Chicago that will serve the authentic Chicago style dog. And, if that particu...

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So if a hot dog is a metaphor for business, what makes your dog different? This is your competitive differentiator. For example, there are lots of car dealers that sell the same make and model of the car you own. What one thing, perhaps unique compared to the other dealerships, did your dealershi...

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The big uniqueness question is, “Why should a customer buy from you over your competition?” It is tied to what you do that is different. Give me one reason — or several. Is it quality, speed, price, customer service or any other feature that makes you unique in your market place? The answer is wh...

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