The Principles Behind Efficient Brand Sustainability
- Taking a stance can help widen the addressable market. Socially-aware consumers don't just buy products, they buy the social, emotional, and functional stories behind products.
- Long-term thinking is a competitive advantage in itself and it is often cost-effective due to the reduction of a brand's carbon footprint eventually reducing energy consumption.
- Sustainability can help de-risk the business by leveraging social listening.
- Brands that proactively focus on sustainability initiatives are capable of generating the greatest social and environmental impacts and long-term business growth.
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