How to Turn Sustainability Into a Brand and Business Strength - Deepstash
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The Principles Behind Efficient Brand Sustainability

The Principles Behind Efficient Brand Sustainability

  • Taking a stance can help widen the addressable market. Socially-aware consumers don't just buy products, they buy the social, emotional, and functional stories behind products.
  • Long-term thinking is a competitive advantage in itself and it is often cost-effective due to the reduction of a brand's carbon footprint eventually reducing energy consumption.
  • Sustainability can help de-risk the business by leveraging social listening.
  • Brands that proactively focus on sustainability initiatives are capable of generating the greatest social and environmental impacts and long-term business growth.


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Brand Value

Brand Value

Brand value is the aggregate result of perceptions and mindsets. It typically translates into quantifiable metrics such as sales volume, equity, audience size, and market potential. 

All of the elements stated above allude to consumption, and therefore to a brand's sustainability performance. How a customer sees the brand is the main coating of brand vcalue and this can effectively affect the company's revenue and the overall market.


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The Moral Motivations for Investing in Sustainability

The Moral Motivations for Investing in Sustainability

Brands implement sustainability because they either care - conforming to stakholder expectations - or comply with regulations; often a combination of both.

Sustainable investing enable individuals to select investments beased on values and personal priorities. Moreover, the demand from younger, more affluent, environmentally aware, and socially conscious consumers are creating the conditions for a necessary evolution in sustainability management: from surface level-differentiating factor to all-encompassing competitive advantage. 


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