Brand Value

Brand value is the aggregate result of perceptions and mindsets. It typically translates into quantifiable metrics such as sales volume, equity, audience size, and market potential. 

All of the elements stated above allude to consumption, and therefore to a brand's sustainability performance. How a customer sees the brand is the main coating of brand vcalue and this can effectively affect the company's revenue and the overall market.

Brands implement sustainability because they either care - conforming to stakholder expectations - or comply with regulations; often a combination of both.

Sustainable investing enable individuals to select investments beased on values and personal priorities. More...