The Moral Motivations for Investing in Sustainability

Brands implement sustainability because they either care - conforming to stakholder expectations - or comply with regulations; often a combination of both.

Sustainable investing enable individuals to select investments beased on values and personal priorities. Moreover, the demand from younger, more affluent, environmentally aware, and socially conscious consumers are creating the conditions for a necessary evolution in sustainability management: from surface level-differentiating factor to all-encompassing competitive advantage.