Don't think in terms of software and users
The first step of any technical development is a mindset shift.
When your platform is the core of your business, you're not building software for users, you're creating a product for customers.
This small shift in mindset influences everything from capturing customer information to developing the user experience and user interface.
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13. “If we want users to like our software, we should design it to behave like a likeable person: respectful, generous and helpful.”
— Alan Cooper, Software Designer and Programmer
It’s easy to get stuck in a design bubble and lose sight of who you are designing for. Throughout the process, remember to take a moment to step back and review your progress compared to the
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