Learn more about product with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
Don't think in terms of software and users
The first step of any technical development is a mindset shift.
When your platform is the core of your business, you're not building software for users, you're creating a product for customers.
This small shift in mindset influences everything from capturing customer information to developing the user experience and user interface.
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MORE IDEAS ON THIS
Protect and privatize valuable information
Any data that connects back to a real human need additional protection around:
- View: Only the customer themselves and employees with administrative rights should be able to view PII(personally identifiable information).
- Storage: All PII should be encrypted when it's stored.
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Keep tabs on each customer's progress
When you start tracking them, give them a status--a simple identifier that they've begun their journey. As they move, keep updating that status : Maybe they tried a demo, signed up for an email newsletter , whatever it may be.
Update that status all the way through to purchase, then track m...
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Your customers are the most important data set you have, and your most valuable asset, so spend the most time making sure you capture that value.
JOE PROCOPIO, FOUNDER, TEACHINGSTARTUP
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Track customers earlier and longer than you would track users
A customer is a customer before they use your product it's the moment they decide that your business is worth a look.
It's also when the clock starts ticking for you to capture everything you need to know in order to close the sale. Your goal is to save that cus...
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