How to Turn App Users Into Paying Customers

Any data that connects back to a real human need additional protection around:

• View: Only the customer themselves and employees with administrative rights should be able to view PII(personally identifiable information).
• Storage: All PII should be encrypted when it's stored.
• Transfer: Data, especially PII, should travel in and out of your product in an encrypted manner
• Privacy: Customers should have self-service access to all the data they generate, they should know how that data is used, and they should be able to request its removal without breaking your product.

When you start tracking them, give them a status--a simple identifier that they've begun their journey. As they move, keep updating that status : Maybe they tried a demo, signed up for an email newsletter , whatever it may be.

Update that status all the way through to purchase, then track more data as they use the product. Track how often they use it, for how long, which features they use, and anything else that might give you a sense of where they find the most value.

When customers start to lose interest, you can take action to recapture their attention.