How to Turn App Users Into Paying Customers - Deepstash

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How to Turn App Users Into Paying Customers

inc.com

Don't think in terms of software and users

The first step of any technical development is a mindset shift.

When your platform is the core of your business, you're not building software for users, you're creating a product for customers.

This small shift in mindset influences everything from capturing custo...

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A customer is a customer before they use your product it's the moment they decide that your business is worth a look.

It's also when the clock starts ticking for you to capture everything you need to know in order to close the sale. Your goal is to save that cus...

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Any data that connects back to a real human need additional protection around:

  • View: Only the customer themselves and employees with administrative rights should be able to view PII(personally identifiable information).
  • Storage: All PII should be encrypted when it's stored.

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When you start tracking them, give them a status--a simple identifier that they've begun their journey. As they move, keep updating that status : Maybe they tried a demo, signed up for an email newsletter , whatever it may be.

Update that status all the way through to purchase, then track m...

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Your customers are the most important data set you have, and your most valuable asset, so spend the most time making sure you capture that value.

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