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Ultimate Guide to Reducing Churn

Learn more about product with this collection

How to analyze churn data and make data-driven decisions

The importance of customer feedback

How to improve customer experience

Ultimate Guide to Reducing Churn

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Protect and privatize valuable information

Any data that connects back to a real human need additional protection around:

  • View: Only the customer themselves and employees with administrative rights should be able to view PII(personally identifiable information).
  • Storage: All PII should be encrypted when it's stored.
  • Transfer: Data, especially PII, should travel in and out of your product in an encrypted manner
  • Privacy: Customers should have self-service access to all the data they generate, they should know how that data is used, and they should be able to request its removal without breaking your product.

3

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MORE IDEAS ON THIS

Keep tabs on each customer's progress

When you start tracking them, give them a status--a simple identifier that they've begun their journey. As they move, keep updating that status : Maybe they tried a demo, signed up for an email newsletter , whatever it may be.

Update that status all the way through to purchase, then track m...

3

7 reads

Your customers are the most important data set you have, and your most valuable asset, so spend the most time making sure you capture that value.

JOE PROCOPIO, FOUNDER, TEACHINGSTARTUP

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11 reads

Don't think in terms of software and users

Don't think in terms of software and users

The first step of any technical development is a mindset shift.

When your platform is the core of your business, you're not building software for users, you're creating a product for customers.

This small shift in mindset influences everything from capturing custo...

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12 reads

Track customers earlier and longer than you would track users

A customer is a customer before they use your product it's the moment they decide that your business is worth a look.

It's also when the clock starts ticking for you to capture everything you need to know in order to close the sale. Your goal is to save that cus...

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10 reads

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