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Protect and privatize valuable information

Any data that connects back to a real human need additional protection around:

  • View: Only the customer themselves and employees with administrative rights should be able to view PII(personally identifiable information).
  • Storage: All PII should be encrypted when it's stored.
  • Transfer: Data, especially PII, should travel in and out of your product in an encrypted manner
  • Privacy: Customers should have self-service access to all the data they generate, they should know how that data is used, and they should be able to request its removal without breaking your product.

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MORE IDEAS FROM THE SAME ARTICLE

A customer is a customer before they use your product it's the moment they decide that your business is worth a look.

It's also when the clock starts ticking for you to capture everything you need to know in order to close the sale. Your goal is to save that cus...

The first step of any technical development is a mindset shift.

When your platform is the core of your business, you're not building software for users, you're creating a product for customers.

This small shift in mindset influences everything from capturing custo...

When you start tracking them, give them a status--a simple identifier that they've begun their journey. As they move, keep updating that status : Maybe they tried a demo, signed up for an email newsletter , whatever it may be.

Update that status all the way through to purchase, then track m...

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Remote Employees

It’s hard to figure out for managers what kind of people make the best, most productive remote employees.

Optimism is the quality to look for, while the trait to avoid is people-pleasing. These two can look similar, and a good manager knows how to separate the two.

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