You can control whether or not you write 1000 words a day. You can control how many articles you choose to publish. This more than anything is what it means to create for an audience of one. Focusing on the things you control taps into the profound power of consistency.

What You Control Vs. What you Don’t

The beauty of the long game is that there’s less competition because the overwhelming majority of people (millions) are playing the short game: <ul><li>There are far fewer people attempting to write books than there are people composing tweets. </li><li>There are far fewer people attempting to make better art than people who are looking for more tactics </li></ul>

The Long Game

The paradox of Prioritizing mastery over Metrics is that it makes what you’ve created much more Scalable. If your product Sucks, no amount of "growth hacking" will cause it to go from lingering in obscurity to becoming a Unicorn. When you commit to mastery, you increase the likelihood of producing something with emotional resonance. If it has emotional resonance, it will continue to spread without hacks and tactics. If you focus on mastery, the Metrics will eventually move 

Commitment to Mastery Leads to Higher Quality Products and Perennial Sellers

In the end you have greater control over your actions than you do your results. Your results are created by your actions.

Because we’ve quantified nearly every aspect of our lives and made it nearly effortless to capture a person’s attention with selfies, tweets, and status updates, people overvalue metrics and undervalue mastery.Most people who have become masters of their craft did so long before social media ever existed and before they could quantify their value in artificial metrics:

Mastery Precedes the Internet

Very few people commit to mastery because it requires playing the long game. It takes years of deep work and deliberate practice.Why spend ten years becoming so good they can’t ignore you, when you can spend 20 seconds uploading a picture to Instagram or composing a tweet to be so average that they pay attention to you for a fraction of a second.

The Long Game Is Hard

The paradox of prioritizing mastery over metrics is that it makes what you’ve created much more scalable. If your product (book, podcast, app, etc.) sucks, no amount of “growth hacking” will cause it to go from lingering in obscurity to becoming a unicorn.

Mastery Over Metrics

A few days ago, I interviewed Danielle Laporte for Creative Live’s podcasting week. My host Drew asked me what advice I would give someone who is just starting out. My advice for anyone starting out…

Mastery Over Metrics

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