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How to create a strong portfolio
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You can control whether or not you write 1000 words a day. You can control how many articles you choose to publish. This more than anything is what it means to create for an audience of one. Focusing on the things you control taps into the profound power of consistency.
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The beauty of the long game is that there’s less competition because the overwhelming majority of people (millions) are playing the short game:
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The paradox of Prioritizing mastery over Metrics is that it makes what you’ve created much more Scalable. If your product Sucks, no amount of "growth hacking" will cause it to go from lingering in obscurity to becoming a Unicorn. When you commit to mastery, you increase the likelihood of producing something with emotional resonance. If it has emotional resonance, it will continue to spread without hacks and tactics. If you focus on mastery, the Metrics will eventually move
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In the end you have greater control over your actions than you do your results. Your results are created by your actions.
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Because we’ve quantified nearly every aspect of our lives and made it nearly effortless to capture a person’s attention with selfies, tweets, and status updates, people overvalue metrics and undervalue mastery.
Most people who have become masters of their craft did so long before social media ever existed and before they could quantify their value in artificial metrics:
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Very few people commit to mastery because it requires playing the long game. It takes years of deep work and deliberate practice.
Why spend ten years becoming so good they can’t ignore you, when you can spend 20 seconds uploading a picture to Instagram or composing a tweet to be so average that they pay attention to you for a fraction of a second.
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The paradox of prioritizing mastery over metrics is that it makes what you’ve created much more scalable. If your product (book, podcast, app, etc.) sucks, no amount of “growth hacking” will cause it to go from lingering in obscurity to becoming a unicorn.
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