As a developer you might be lucky enough to meet real-life users, but often you can’t stay in constant touch with them. On top of that, you probably have your own biases and opinions about usability, and with travel and budget constraints, developers sometimes query people who are in close proximity to them but aren't representative of the wider user population.[…] Once you receive feedback, be sure to follow up on it in a timely fashion and apply it to your product.
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