3. Performance is just as important as functionality and design - Deepstash
3. Performance is just as important as functionality and design

3. Performance is just as important as functionality and design

This is a key part of UX, and in my experience, nothing other than perfect will do. As Todd DeCapua says in "Why performance engineering is essential to business success," if your page takes more than two seconds to load, people are likely to assume that it has issues and walk away. So it’s important to test performance and latency under real-world conditions, using 3G, 4G, and Wi-Fi, and then test while moving between these networks.

7 STASHED

1 LIKE

MORE IDEAS FROM THEARTICLE

1. It’s not just about UX. It’s also about customer experience

Technical issues are the number one reason why apps get deleted, so make sure you understand customer experience (CX) through all phases of the product life cycle. CX is the sum of the user’s interaction with the app or product, starting at the consideration stage and moving through support, upgrades, and eventual replacement or removal from use. Think about the interactions with your customer during each of these phases—before, during, and after they use your products.

7 STASHED

1 LIKE

7. Use clear, recognizable, and consistent icons

Skeuomorphism, the design practice of making items resemble their real-world counterparts, is your friend, but you should only take it so far. Having a disk icon for saving or a printer icon for printing is intuitive, but don’t invent new concepts or representations. Limit yourself to reusing well known visual concepts.

7 STASHED

1 LIKE

6. A double-scroll is poor UX

Double scrolling occurs when you have two scrolls in the same direction, with one of them in a frame, or when you have a combination of horizontal and vertical scrolls. This is extremely confusing for users and often leads to errors. It also makes it nearly impossible to use the app on a device with a touch/swipe user interface.

7 STASHED

2 LIKES

8. Align fonts for mobile

Users access most pages from mobile as well as tablets, laptops, and desktop computers, so your pages should look good and be easy to use on any platform and at any resolution your users might require. Make sure fonts as well as graphics are part of your responsive design, and be sure that you honor any accessibility settings that the user has configured.

7 STASHED

1 LIKE

5. Avoid “click here” links

A door doesn’t have a sign saying “Open me." People know that's what a door is for. What they want to know is where it leads. The better approach is to explain what a link does and where it will take them.

7 STASHED

2 LIKES

2. Validate your assumptions with actual users

As a developer you might be lucky enough to meet real-life users, but often you can’t stay in constant touch with them. On top of that, you probably have your own biases and opinions about usability, and with travel and budget constraints, developers sometimes query people who are in close proximity to them but aren't representative of the wider user population.[…] Once you receive feedback, be sure to follow up on it in a timely fashion and apply it to your product.

7 STASHED

1 LIKE

9. Show informative error messages

Errors happen, but if messages are not clearly visible and informative, they're just an annoyance. […]

Looking at both the strategic and tactical levels where you can affect user experience, engagement, and satisfaction will help you avoid some mistakes and create a truly differentiated product.

7 STASHED

1 LIKE

4. Use clear and simple navigation

Help users orient themselves, and make it easy to go forward and backward easily within your app—not just when scrolling but also after page refreshes. Users should know where they are in the application at any given time, regardless of the actions they’ve taken.

7 STASHED

1 LIKE

Deepstash helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.

RELATED IDEAS

This is the #1 thing to keep in mind when developing any product. But when the app is strictly about maximizing engagement — as games are — it’s absolutely critical. 

Before you set about building your app, develop a clear idea of who your target user is. It can be helpful to create personas about the types of people who will gravitate to your game. Additionally, you should perform market research into the wants, likes, and needs of your target audience, so you can build a product that responds to these interests and improve the user experience (UX).

6 STASHED

What is visual search?

Visual search uses artificial intelligence technology to help people search through the use of real-world imagery, rather than through text search. 

So, when a person takes a photograph of an object, using Google Lens, for instance, the software identifies the object within the picture and provides information and search results to the user.

3 STASHED

What is emotional design?

Emotional design is the concept of how to create designs that evoke emotions which result in positive user experiences. Designers aim to reach users on three cognitive levels—visceral, behavioral and reflective—so users develop only positive associations (sometimes including negative emotions) with products, brands, etc.

70 STASHED

10 LIKES