This is a key part of UX, and in my experience, nothing other than perfect will do. As Todd DeCapua says in "Why performance engineering is essential to business success," if your page takes more than two seconds to load, people are likely to assume that it has issues and walk away. So it’s important to test performance and latency under real-world conditions, using 3G, 4G, and Wi-Fi, and then test while moving between these networks.
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