MORE IDEAS FROM THE ARTICLE
One of the best ways to build strong, long-lasting customer relationships is to offer a company newsletter to subscribers.
A newsletter can build trust and authority with your customers and keep your brand in their minds. If your newsletter fails to deliver real value, it will only serve to annoy your customers. But, done right and at the right frequency, it can open doors for your business.
A recent B2B marketer poll showed that 81% consider email newsletters their most-used content marketing form.
Email newsletters are important for generating interest in your brand. A newsletter ensures that you stay top of a customer's mind long after they've made a purchase and help continue driving sales.
There are more effective ways to reach the right decision makers than growing LinkedIn followers and social media posts.
Influencer marketing continues to thrive. Most people think of social media influencers as teenagers on TikTok or beauty experts on Instagram. However, a growing segment focuses on C-suit leadership providing B2B initiatives through their social media outlets.
First, identify your competitors. You can do this by doing a quick google search and subscribing to the your competitors' newsletters. Gather all the information you can get.
Secondly, analyze your competitor's strengths and weaknesses. What do they have that you don't and how can you incorporate this into your own moving forward?
Lastly, Identify your competitive advantage. A competitive advantage should be something that makes you distinctive from the rest.
❤️ Brainstash Inc.