Benefits of email newsletters

• Driving web traffic. Throughout each newsletter email, include links to new website content or special promotions on your site.
• Reputation management. Your newsletter creates a brand voice.
• Social media growth. Plug your social media accounts at the end of each newsletter to encourage readers to connect with you.
• Sales initiation. Newsletters help promote sales, introduce new products, and make customers feel like insiders with special access.

One of the best ways to build strong, long-lasting customer relationships is to offer a company newsletter to subscribers.

A newsletter can build trust and authority with your customers and keep your brand in their minds. If your newsletter fails to deliver real value, it ...