Benefits of email newsletters

  • Driving web traffic. Throughout each newsletter email, include links to new website content or special promotions on your site.
  • Reputation management. Your newsletter creates a brand voice.
  • Social media growth. Plug your social media accounts at the end of each newsletter to encourage readers to connect with you.
  • Sales initiation. Newsletters help promote sales, introduce new products, and make customers feel like insiders with special access.

2 STASHED

1 LIKE

Council Post: How To Make Sure Your Company Newsletter Gets Read

forbes.com

MORE IDEAS FROM THE ARTICLE

A newsletter can open doors for your business

One of the best ways to build strong, long-lasting customer relationships is to offer a company newsletter to subscribers.

A newsletter can build trust and authority with your customers and keep your brand in their minds. If your newsletter fails to deliver real value, it will only serve to annoy your customers. But, done right and at the right frequency, it can open doors for your business.

3 STASHED

A recent B2B marketer poll showed that 81% consider email newsletters their most-used content marketing form.

Email newsletters are important for generating interest in your brand. A newsletter ensures that you stay top of a customer's mind long after they've made a purchase and help continue driving sales.

2 STASHED

  • Express, don't impress. Keep it real and cut straight to the chase. No one has time for wordy newsletters.
  • Educate before promoting. Ensure the majority of the content adds real value to what your audience already has.
  • Find the right frequency. One survey showed five or fewer newsletters per week had higher open rates.
  • Nail your subject lines. It should be eye-catching and communicate the benefit of opening a newsletter.

2 STASHED

Deepstash helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.

GET THE APP:

RELATED IDEAS

Influencer marketing

There are more effective ways to reach the right decision makers than growing LinkedIn followers and social media posts.

Influencer marketing continues to thrive. Most people think of social media influencers as teenagers on TikTok or beauty experts on Instagram. However, a growing segment focuses on C-suit leadership providing B2B initiatives through their social media outlets.

21 STASHED

10 LIKES

Council Post: How Senior Leadership Can Make Effective B2B Influencers

forbes.com

Types of Customer Pain Points
  • Financial - refer to customer challenges about the amount they pay for a product or service.
  • Support - refers to the level of support a customer needs to complete their interaction with your business. The customer may need help on their way to purchasing a product.
  • Productivity - refers to challenges a customer faces in terms of their efficiency. In a B2B setting, clients may want to improve their internal processes and use your solutions. 
  • Process pain points mean prospects have less favorable experiences on their way to the checkout.

29 STASHED

4 LIKES

How to Use Customer Pain Points to Improve Sales and Business Practices

europeanbusinessreview.com

1. Do a competitor analysis

First, identify your competitors. You can do this by doing a quick google search and subscribing to the your competitors' newsletters. Gather all the information you can get.

Secondly, analyze your competitor's strengths and weaknesses. What do they have that you don't and how can you incorporate this into your own moving forward?

Lastly, Identify your competitive advantage. A competitive advantage should be something that makes you distinctive from the rest. 

2 STASHED

How To Create A Newsletter That Actually Drives Customer Engagement | ClientSuccess

clientsuccess.com