Creating a successful newsletter
- Express, don't impress. Keep it real and cut straight to the chase. No one has time for wordy newsletters.
- Educate before promoting. Ensure the majority of the content adds real value to what your audience already has.
- Find the right frequency. One survey showed five or fewer newsletters per week had higher open rates.
- Nail your subject lines. It should be eye-catching and communicate the benefit of opening a newsletter.
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