Learn more about product with this collection
Conducting market research
Analyzing data to make informed decisions
Developing a product roadmap
Managing by outcome is only as good as the defined outcome. There are 3 types, starting from the general to the actionable:
Business metrics are usually lagging indicators. They are hard to impact in an agile environment. Product outcomes are better. To get more specific KPIs could be used.
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Every proposed solution is based on assumptions, which are hard to spot. One way to spot them is to imagine the solution is already functional and then draw a story map with all the steps. Assumptions will become clear:
- The user will engage with our product: Desirability Assumptio...
We are thought that products have to solve problems to be valuable (vitamin vs aspirin analogy). But the best products started without a clear problem to solve. Facebook, Disney etc....
Opportunities encompass customer needs, pain points & desires. Think opportunit...
Customers don't know what they want but talking to them is still useful. "What needs, pain points or desires matter the most?" is the fundamental question:
Agile methodologies revolutionized how products are being built. But building is just half of the problem. Deciding what to build is just as (if not more) important.
Deciding what to build is discovery. Shipping is delivery.
Discovery needs to be treated as an activ...
Once the product team decides to pursue an opportunity solutions can be considered:
The insights from interviews should allow a product team to evolve a map of opportunities that could be considered for solutions:
Is a simple way to visually represent the path one may take to reach a milestone. It is the main system of record for tracking the discovery process:
It represents an artifact that helps a team uncover opportunities. It starts with a question related to the outcome (for example "how do people entrain themselves with videos?" if the goal is to increase time spent with a streaming app):
"Should we build this feature?" is a question product people ask themselves a lot. It's a mistake.
Customer Discovery requires a certain mindset. That is more important than a framework:
Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
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Metrics that can be used in product management:
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