Identify Your Values

In 1915, a Danish company for decorative arts launched a magazine to promote local craftsmanship.

It was made to compete against the Art Noveau movement. Social commentary pressed more on the arts, which paved the way for Art Deco - an industrially-driven design philosophy.

• In the 1930s, artists, inspired by the concepts of Constructivism, Functionalism, and Surrealism, paved the way for Nordic design's iconic milestones.
• In the 1950s, the Lunning Prize (an equivalent of Nobel Prize) hailed exemplary designers who have given valuable contributions to Nordic Design from 1951 to 1970.
• In 1954, a traveling exhibition comprised of the region's best designs landed in the United States and Canada and influenced the American culture.
• In Denmark, Danish design thrived during the 1940s to the 1960s and created its own flavor, abandoning grandeur ornamentation in pursuit of form and function.
• After WWII, Danish design has become a democratic movement, where makers turn to mass-producing natural raw materials such as ceramics, wood, and leather.
• While the popularity declined in the 1970s, it had an upturn a decade later.