Understanding Copywriting

Copywriting is the art and science of creating content that prompts the reader/end-user to either buy a product, subscribe to a list, take a test drive, or take some other action that will improve your appeal to the end-user (customers, clients, prospects, readers, etc.).

A copywriter is a skilled professional who writes copy for advertisements, promotions, and customer engagement. In the marketing world, they’re often referred to as “creatives.” An SEO copywriter tailors this to online content.