Understanding Copywriting - Deepstash
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Understanding Copywriting

Copywriting is the art and science of creating content that prompts the reader/end-user to either buy a product, subscribe to a list, take a test drive, or take some other action that will improve your appeal to the end-user (customers, clients, prospects, readers, etc.).

A copywriter is a skilled professional who writes copy for advertisements, promotions, and customer engagement. In the marketing world, they’re often referred to as “creatives.” An SEO copywriter tailors this to online content.

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#3-#4

  • Content: Target keyword phrases. Avoid stuffing keywords & over-optimization. Put the keyword in your headline, & make sure that it reads smoothly. Write a compelling introduction. Understand the reader, then niche down & focus on a particular problem that they are struggling with. 
  • ...

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#5-#6

  • Keyword Frequency: Keyword frequency means how many times your chosen keywords appear on the web page. It is an important part of SEO content. Avoid on-page optimization mistakes, like keyword stuffing, excessive keyword insertion, & header tag stuffing.
  • Page Links: Link to relevant ...

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What is SEO Copywriting?

SEO copywriting is all about creating useful, compelling, and valuable content that targets specific keywords so that other people will gladly promote it on social media platforms.

This increases the authority and relevance of your content and improves its ranking in Google for the selected...

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What Is SEO?

What Is SEO?

SEO is a method of optimizing the effectiveness of your content for the search engines, in order to help it rank higher than content from other sites that target the same search terms.

Google displays web pages in their search results based on the authority and relevance of the page to enha...

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Elements of SEO Copywriting (#1-#2)

  • Site Speed: 40% of people will abandon a web page if it takes more than 3 seconds to fully load. 47% of end-users expect a web page to load in two seconds or less.
  • Headline: If your headline is mediocre, your CTR will be low. Headlines that convey a specific message/idea work best wi...

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phaedrus

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