Understanding Copywriting - Deepstash
SEO Copywriting: How to Write Content For People and Optimize For Google

SEO Copywriting: How to Write Content For People and Optimize For Google

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Understanding Copywriting

Copywriting is the art and science of creating content that prompts the reader/end-user to either buy a product, subscribe to a list, take a test drive, or take some other action that will improve your appeal to the end-user (customers, clients, prospects, readers, etc.).

A copywriter is a skilled professional who writes copy for advertisements, promotions, and customer engagement. In the marketing world, they’re often referred to as “creatives.” An SEO copywriter tailors this to online content.

What Is SEO?

What Is SEO?

SEO is a method of optimizing the effectiveness of your content for the search engines, in order to help it rank higher than content from other sites that target the same search terms.

Google displays web pages in their search results based on the authority and relevance of the page to enhance the user experience. 

  • Google determines the relevance of your page by analyzing its content based on several factors, including where and how often you use certain words in that piece of content.
  • Google measures authority by the number of links pointing to that page and how trustworthy those links are.


  • Keyword Frequency: Keyword frequency means how many times your chosen keywords appear on the web page. It is an important part of SEO content. Avoid on-page optimization mistakes, like keyword stuffing, excessive keyword insertion, & header tag stuffing.
  • Page Links: Link to relevant pages within and outside your site in your introduction. Link to more in-depth guides or content on your page or other sites. Link with appropriate anchor text, which flows naturally with the content

Elements of SEO Copywriting (#1-#2)

  • Site Speed: 40% of people will abandon a web page if it takes more than 3 seconds to fully load. 47% of end-users expect a web page to load in two seconds or less.
  • Headline: If your headline is mediocre, your CTR will be low. Headlines that convey a specific message/idea work best with search users. If you want your whole title to be visible in SERP, keep it under 72 characters - this will also increase your CTR.


  • Content: Target keyword phrases. Avoid stuffing keywords & over-optimization. Put the keyword in your headline, & make sure that it reads smoothly. Write a compelling introduction. Understand the reader, then niche down & focus on a particular problem that they are struggling with. 
  • Meta description: It helps search engines & searchers understand the topic & why your targeted keywords & phrases keep appearing in the content. Google uses it on your page as a snippet when people search for keywords that are relevant to your page. This will determine your CTR, no matter your rank on the SERP.

What is SEO Copywriting?

SEO copywriting is all about creating useful, compelling, and valuable content that targets specific keywords so that other people will gladly promote it on social media platforms.

This increases the authority and relevance of your content and improves its ranking in Google for the selected keywords. So when you highly recommend something, Google sees it relevant and you will achieve greater SEO content results.

SEO copywriting helps you target your customers and solve their specific problems with well-crafted content.

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Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!