SEO Copywriting: How to Write Content For People and Optimize For Google

SEO copywriting is all about creating useful, compelling, and valuable content that targets specific keywords so that other people will gladly promote it on social media platforms.

This increases the authority and relevance of your content and improves its ranking in Google for the selected keywords. So when you highly recommend something, Google sees it relevant and you will achieve greater SEO content results.

SEO copywriting helps you target your customers and solve their specific problems with well-crafted content.

• Site Speed: 40% of people will abandon a web page if it takes more than 3 seconds to fully load. 47% of end-users expect a web page to load in two seconds or less.
• Headline: If your headline is mediocre, your CTR will be low. Headlines that convey a specific message/idea work best with search users. If you want your whole title to be visible in SERP, keep it under 72 characters - this will also increase your CTR.

• Content: Target keyword phrases. Avoid stuffing keywords & over-optimization. Put the keyword in your headline, & make sure that it reads smoothly. Write a compelling introduction. Understand the reader, then niche down & focus on a particular problem that they are struggling with. 
• Meta description: It helps search engines & searchers understand the topic & why your targeted keywords & phrases keep appearing in the content. Google uses it on your page as a snippet when people search for keywords that are relevant to your page. This will determine your CTR, no matter your rank on the SERP.

• Keyword Frequency: Keyword frequency means how many times your chosen keywords appear on the web page. It is an important part of SEO content. Avoid on-page optimization mistakes, like keyword stuffing, excessive keyword insertion, & header tag stuffing.
• Page Links: Link to relevant pages within and outside your site in your introduction. Link to more in-depth guides or content on your page or other sites. Link with appropriate anchor text, which flows naturally with the content