Elements of SEO Copywriting (#1-#2)
- Site Speed: 40% of people will abandon a web page if it takes more than 3 seconds to fully load. 47% of end-users expect a web page to load in two seconds or less.
- Headline: If your headline is mediocre, your CTR will be low. Headlines that convey a specific message/idea work best with search users. If you want your whole title to be visible in SERP, keep it under 72 characters - this will also increase your CTR.
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SEO Copywriting: How to Write Content For People and Optimize For Google
neilpatel.com
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