These days, jobs are less and less about pure security and safety needs, and more and more about identity and belonging needs and even self-actualization.

Employers and potential workers expect to share the same core values. Indeed, research shows workers increasingly value working for mission-driven companies, whose causes they care for.

Buying in can mean workers consider the organization part of themselves. In many cases, employees not only get on board with a company’s stated mission, but also the culture, and feel like they share values with the organization.

But while many workers buy in to the compani...