Many workers do see the work they do as meaningfully contributing to their company’s overall mission. And as an increasing number of companies advertise themselves as mission-based to attract talent, especially in dense industries, employee buy-in has become a major part of some corporate cultures.
Buy-in can also help an employee emotionally navigate potential turmoil during their tenure, something particularly prevalent in start-ups and creative industries.: People hate uncertainty and in order to tolerate that, you have to really believe that it's there for a reason and that you’re doing it for a reason.
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