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Top 7 books for Product Managers

Learn more about problemsolving with this collection

Conducting market research

Analyzing data to make informed decisions

Developing a product roadmap

Top 7 books for Product Managers

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Gather customer reactions

When it’s time to showcase your prototype to customers, you’ll want them to react naturally and honestly to what they believe is a finished product or service. Such reactions are solid gold, but feedback is not. 

If the illusion of a real product is broken, customers switch into feedback mode. They’ll try to be helpful and think up suggestions instead of providing genuine reactions.

In the real world, your product will stand alone—people will find it, evaluate it, and use it without you there to guide them. Give them nudges, but don’t tell them exactly what to do. Seeing where customers struggle and where they succeed is useful.

176

407 reads

MORE IDEAS ON THIS

Start at the end

Even when the future seems obvious, it’s worth taking the time on Monday to make it specific and write it down. 

Consider these questions:

If you could jump ahead to the end of your sprint, what questions would be answered? If you went six months or a year further into the future,...

180

489 reads

The sticky decision

Here are the five steps to go through in order to decide which solutions should be prototyped:

  • Art museum: Put the solution sketches on the wall with masking tape. 
  • Heat map: Look at all the solutions in silence, and use dot stickers to mark in...

178

449 reads

The prototype mindset

The prototype mindset

Prototyping is all about creating an illusion. To prototype your solution, you’ll need a temporary change of philosophy: from perfect to just enough, from long-term quality to temporary simulation. This is the “prototype mindset,” and it’s made up of four simple principles:

180

417 reads

Running your own sprint

Running your own sprint

  • On Monday, you’ll map out the problem and pick an important place to focus. 
  • On Tuesday, you’ll sketch competing solutions on paper.
  • On Wednesday, you’ll make difficult decisions and turn your ideas into testable hypotheses.
  • On Thursday, you’ll hammer out a realistic ...

215

1.18K reads

Working together in a sprint

Working together in a sprint

Working in a sprint as a startup means shortcutting the endless debate cycle and compressing months of time into a single week. Instead of waiting to launch a minimal product to understand if an idea is any good, you get clear data from a realistic prototype.

The s...

178

1.11K reads

The power of sketching

Sketching is the fastest and easiest way to transform abstract ideas into concrete solutions. Once your ideas become concrete, they can be critically and fairly evaluated by the rest of the team—without any sales pitch. 

And, perhaps most important of all, sketching...

178

433 reads

JAKE KNAPP

A sprint resembles that perfectly orchestrated heist. You and your team put your talents, time, and energy to their best use, taking on an overwhelming challenge and using your wits (and a little trickery) to overcome every obstacle that crosses your path. To pull it off, you need the right t...

JAKE KNAPP

176

549 reads

Remix and improve

Remix and improve

We all want a flash of divine inspiration that changes the world—and impresses our teammates. But amazing ideas don’t happen like that: great innovation is built on existing ideas, repurposed with vision.

In your sprint, follow this rule: remix and improve— but never blind...

181

446 reads

The bigger the challenge, the better the sprint

Challenging situations where sprints can help: 

  • High stakes: you’re facing a big problem and the solution will require a lot of time and money. A sprint is your chance to check the navigation charts and steer in the right direction before going full steam ahead. 

184

959 reads

Solve the surface first

Solve the surface first

The surface is important. It’s where your product or service meets customers. Human beings are complex and fickle, so it’s impossible to predict how they’ll react to a brand-new solution. 

Get that surface right, and you can work backward to figure out the underlyin...

175

593 reads

JAKE KNAPP

"Good ideas are hard to find. And even the best ideas face an uncertain path to real-world success. That's true whether you’re running a startup, teaching a class, or working inside a large organization."

JAKE KNAPP

186

1.87K reads

Time and space

One of the best aspects of a sprint: It gives you an excuse to work the way you want to work, with a clear calendar and one important goal to address.

There are no context switches between different projects, and no random interruptions.

173

554 reads

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Watch your habits, they become character and watch your character, it becomes your destiny.

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The prototype mindset

The prototype mindset

Prototyping is all about creating an illusion. To prototype your solution, you’ll need a temporary change of philosophy: from perfect to just enough, from long-term quality to temporary simulation. This is the “prototype mindset,” and it’s made up of four simple principles:

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