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The attendee experience
The need for virtual trade shows has led to many innovations, products and services, designed to create an attendee experience that can compete with live events.
- The key to success for virtual events is to increase customer service in order to reduce friction for attendees.
- Another is to simulate an in-person networking experience.
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Trade Shows And Exhibitions
There were approximately 9,400 B2B trade shows and exhibitions held in the U.S. in 2019 contributing $101 billion to the nation’s GDP.
The global spread of Covid-19 brought trade shows and exhibitions to a halt in early 2020, with large cancellations including SXSW, ...
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Creating a successful virtual trade show
There are many companies that can help the organisation take their shows to the virtual level.
The experience is similar to a high-end computer game with rich graphics and the ability to interact with others. Users will experience a lobby, resource centre a...
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