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How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
Bothering With Pinterest Ads
Pinterest is grouped with other social media channels and in some aspects, contain social aspects itself. However, people use Pinterest more like a serach engine than a social platform -- which is why you should consider using Pinterest Ads.
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MORE IDEAS ON THIS
Step #1: Choose a Pinterest Ad Format
Like other platforms, Pinterest offers a variety of ad types or formats that marketers can choose from depending on their goals for the campaign.
There are different campaign objectives to choose from such as:
- Building awareness: Brand or Video ...
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49 reads
Step #2: Setting Up Targeting
Pinterest has its own code that you can embed on your site to help track and target visitors. One of the minor inconveniences of their tracking code is that it can easily get removed during routine site updates, so if you update your site, you'll want to make sure that you didn't accidentally rem...
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Step #3: Designing Your Creative
Just like any paid advertising platform, you'll need to test and learn which strategy and creative works best for you and your products, and serves your goals. Keep the following in mind when designing your ad creative:
- Use bright imagery
- Include your logo (can be animated to p...
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44 reads
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The use of social media
Social media can be a great tool for connecting with people, but it is not suitable to obtain information. It is not a replacement for books or articles.
Most people are unaware that they are being used on social media. They may think they're in control, but they're influenced all the time...
Prune
Pruning some “friends” and adding a few motivational or funny sites is likely to decrease the negative effects of social media.
- Information about the lives of Facebook friends affects people more negatively than other content on Facebook.
- People whose social media inclu...
Connect With The Right People
Knowing what you want and whom you want to connect with matters.
Using social media tools like LinkedIn is a good start to speed up your initial connection with the people aligned with your goals.
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