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How to Make the Right Connections When You Don't Already Have an "In"

Connect With The Right People

Knowing what you want and whom you want to connect with matters.

Using social media tools like LinkedIn is a good start to speed up your initial connection with the people aligned with your goals.

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IDEA EXTRACTED FROM:

How to Make the Right Connections When You Don't Already Have an "In"

How to Make the Right Connections When You Don't Already Have an "In"

https://hbr.org/2017/11/how-to-make-the-right-connections-when-you-dont-already-have-an-in

hbr.org

4

Key Ideas

Connect With The Right People

Knowing what you want and whom you want to connect with matters.

Using social media tools like LinkedIn is a good start to speed up your initial connection with the people aligned with your goals.

The Six Degrees Of Separation

According to the theory of the Six Degrees Of Separation, we all are only a few people away from everyone else.

Embrace your friends' references and contacts to get to know people that can help you in your professional pursuits.

Give Free Talks

If you don't know anyone, a brilliant strategy is to provide free talks and seminars, and in the process build a completely organic list of people who connect with you and know your work.

Create Content to Attract People

Creating content to attract the right kind of people towards you is a good and proven technique for getting to know people.

Understand that instead of going to them, you have to attract them to you.

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