How Visual Search Works - Deepstash
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How Visual Search Works

Visual search works through a combination of computer vision & machine learning.

  • Computer vision allows the machines to see, & helps them interpret what they see, before coming to a decision about what to do with the information. It has been around for a long-time, but it wasn’t until the advancement of machine learning that it could be used for visual search.
  • Machine learning provides information that computer vision needs to understand what is presented within an image.

The technology cross-references information with what is known in the knowledge base to provide results.

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What is visual search?

What is visual search?

Visual search uses artificial intelligence technology to help people search through the use of real-world imagery, rather than through text search. 

So, when a person takes a photograph of an object, using Google Lens, for instance, the software identifies the object within the picture...

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The Main Players in Visual Search

  • Pinterest Lens
  • Bing Visual Search
  • Snapchat Camera Search
  • Amazon StyleSnap
  • Google Lens

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How Sites Can Benefit From Visual Search (contd.)

Sell to Customers That Have Already Made a Decision

With properly optimized content through visual search, you can find your site interacting with people that have already made their minds up about whether they want to make a purchase.

Increase Your Revenue

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Why Visual Search Differs From Image Search

Visual search falls under the umbrella of what is known as “sensory search”, which includes searching via text, voice, and vision.

Although both visual and image search is based around imagery, the crucial difference lies in the fact people use words to conduct an image search, whereas, wit...

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How Sites Can Benefit From Visual Search

Get Discovered by the Next Generation 

~ 60% of GenZ now discover brands solely through social apps & 69% of them look to purchase directly off the back of the platforms.

Create a Connection with New Customers

Potential customers look t...

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Visual Search Best Practices

Use Structured Data

When adding any kind of content to a website, it is important to provide search engines with as much information as possible. One way to do this is through structured data for images, which will also help your site appear in rich snippets in Google.

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Visual Search Best Practices (contd.)

Use Descriptive Filenames

Again, context is everything, especially when you are trying to get your images to the widest audience. Although it is quite common for image files to be named something similar to “IMG_23423.jpg”, it is best to provide as much information as you ...

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Visual Search Best Practices (contd.)

Use Appropriate Image Sizes and File Types

To ensure that your content is as optimized as possible, it is also important to think about the file size of your image, as this could affect how quickly your site loads to users. As you are probably aware, a site with a slow loa...

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phaedrus

Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!

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