Visual Search Guide: Who Uses It, Benefits, and Optimization Tips
Visual search uses artificial intelligence technology to help people search through the use of real-world imagery, rather than through text search.
So, when a person takes a photograph of an object, using Google Lens, for instance, the software identifies the object within the picture and provides information and search results to the user.
Visual search falls under the umbrella of what is known as “sensory search”, which includes searching via text, voice, and vision.
Although both visual and image search is based around imagery, the crucial difference lies in the fact people use words to conduct an image search, whereas, with visual search, a user uses an image to conduct the search.
Visual search works through a combination of computer vision & machine learning.
The technology cross-references information with what is known in the knowledge base to provide results.
Get Discovered by the Next Generation
~ 60% of GenZ now discover brands solely through social apps & 69% of them look to purchase directly off the back of the platforms.
Create a Connection with New Customers
Potential customers look to make any kind of personal connection with a site. Visual discovery allows that to happen, which translates into less price sensitivity.
Sell to Customers That Have Already Made a Decision
With properly optimized content through visual search, you can find your site interacting with people that have already made their minds up about whether they want to make a purchase.
Increase Your Revenue
After some investment, sites can look forward to the opportunity of vastly increased revenues.
Use Structured Data
When adding any kind of content to a website, it is important to provide search engines with as much information as possible. One way to do this is through structured data for images, which will also help your site appear in rich snippets in Google.
Add Alternative Text
Alternative text appears in place of the image in case it fails to load on the screen. Alternative text is also read by search engines to help them understand the context and meaning of a picture. People who use screen readers also need alt text so that they too understand the context of an image.
Use Descriptive Filenames
Again, context is everything, especially when you are trying to get your images to the widest audience. Although it is quite common for image files to be named something similar to “IMG_23423.jpg”, it is best to provide as much information as you can.
As well as being honest, clear, & concise, you must also ensure that the filename is unique to that image.
Have an Image Sitemap
This will increase the likelihood of your images being discovered by search engines. It is useful to have an image sitemap to help Google identify, crawl, & index your images.
Use Appropriate Image Sizes and File Types
To ensure that your content is as optimized as possible, it is also important to think about the file size of your image, as this could affect how quickly your site loads to users. As you are probably aware, a site with a slow loading speed can quickly dispel any potential customers that you might have otherwise had.
Other Elements to Consider
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