#2: Add These 4 Metrics
These 4 metrics that you should add will allow you to assess the website traffic that comes from your Facebook ad:
- Link Clicks
- CPC (Cost per Link Click)
- Landing Page Views
- CTR (Link Click-Through Rate)
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#4: Add these 2 custom metrics
By adding these 2 custom metrics you will be able to gain additional insight beyond the default metrics that Facebook gives you:
- Average Order Value
- Sales Page Conversion
This is going to be your custom ROAS report where you can measure the effectiveness of your ca...
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