#4: Add these 2 custom metrics
By adding these 2 custom metrics you will be able to gain additional insight beyond the default metrics that Facebook gives you:
- Average Order Value
- Sales Page Conversion
This is going to be your custom ROAS report where you can measure the effectiveness of your campaign.
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Similar ideas to #4: Add these 2 custom metrics
#3: Add 4 Purchase-Based Metrics
- Total number of purchases
- Purchase value (giving purchase conversion value)
- Cost per purchase (giving cost per acquisition)
- Purchase ROAS
The four purchase metrics above will tell you everything you need to know about the number of sales you’re generating,...
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