#4: Add these 2 custom metrics - Deepstash

#4: Add these 2 custom metrics

By adding these 2 custom metrics you will be able to gain additional insight beyond the default metrics that Facebook gives you:

  1. Average Order Value
  2. Sales Page Conversion 

This is going to be your custom ROAS report where you can measure the effectiveness of your campaign.

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MORE IDEAS FROM 10 Facebook Ad Metrics Marketers Must Track

  • Total number of purchases
  • Purchase value (giving purchase conversion value)
  • Cost per purchase (giving cost per acquisition)
  • Purchase ROAS

The four purchase metrics above will tell you everything you need to know about the number of sales you’re generating, how much revenue you can attribute to those sales, your cost per acquisition, and your ROAS, giving you the profitability of your Facebook ads.

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These 4 metrics that you should add will allow you to assess the website traffic that comes from your Facebook ad:

  • Link Clicks
  • CPC (Cost per Link Click)
  • Landing Page Views
  • CTR (Link Click-Through Rate)

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#1: Create a New Custom Report in Facebook Ads

Facebook ad metrics can be categorized into two: default and custome. The former already exists in Ads Manager while the latter is created ith different formulas in order to display data that isn't available to the standard ad account.

To measure the real impact of your Facebook advertising you must delete the following metrics:

  • Impressions
  • Quality ranking
  • Engagement rate ranking
  • Conversion rate ranking
  • 3-second video plays
  • Video percentage watched
  • Video average play time

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Content marketing strategy

A business-to-business (B2B) content marketing strategy is a guide that helps you communicate your business goals, determine the type of content you need, and define the best-suited distribution channels for accomplishing your goals.

A documented content strategy will help to avoid:

  • misunderstanding within a team,
  • wasting time creating content that nobody sees,
  • inability to track and evaluate weekly/monthly/quarterly/annual results.

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Bothering With Pinterest Ads

Pinterest is grouped with other social media channels and in some aspects, contain social aspects itself. However, people use Pinterest more like a serach engine than a social platform -- which is why you should consider using Pinterest Ads.

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