#3: Add 4 Purchase-Based Metrics
- Total number of purchases
- Purchase value (giving purchase conversion value)
- Cost per purchase (giving cost per acquisition)
- Purchase ROAS
The four purchase metrics above will tell you everything you need to know about the number of sales you’re generating, how much revenue you can attribute to those sales, your cost per acquisition, and your ROAS, giving you the profitability of your Facebook ads.
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#4: Add these 2 custom metrics
By adding these 2 custom metrics you will be able to gain additional insight beyond the default metrics that Facebook gives you:
- Average Order Value
- Sales Page Conversion
This is going to be your custom ROAS report where you can measure the effectiveness of your ca...
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