Learn more about marketingandsales with this collection
How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
Why do customer pain points matter?
Customer pain points lower the performance of products and services in the market.
Customers feel more comfortable spending their money on a company they can trust. 92% of customers are more likely to buy a product after reading a trusted review.
Pain points can be difficult to diagnose, as quantitative data does not always provide insights into a customer’s mind. By correctly fixing pain points, your business can improve sales and business practices.
In probing customers, you can quickly uncover their sources of pain.
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Gather customer support and sales feedback
A company must provide proactive customer service driven by call center KPIs designed to address customers’ problems accordingly. Outward-facing employees are a valuable source in identifying customer p...
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Productivity pain points
A customer may look for more efficient ways to interact with a company.
Make use of hybrid working to improve the sales process at any time of day. Use scheduling software to ensure there is always an agent available when a customer could need one. With hyb...
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Research the competition
Researching similar companies enables you to uncover ways a competitor addresses customer pain points.
Learn lessons from other successful businesses. You learn new tactics by comparing aspects of your company with other companies on the market
Different companies off...
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Types of Customer Pain Points
- Financial - refer to customer challenges about the amount they pay for a product or service.
- Support - refers to the level of support a customer needs to complete their interaction with your business. The customer may need help on their way to purcha...
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Financial pain points
Customers need to feel secure, knowing that they are getting value for money with every purchase.
Conduct extensive market research to position products suitably in the market. Products should be of good quality and justify their prices. Be transparent about the price of your produ...
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Gather customer feedback
Engaged customers will provide feedback that can give a fresh perspective on the company and help improve customer satisfaction rates.
Use short questionnaires and surveys to ask questions that will offer the most precise answers. With short but detailed questionnaires, a c...
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Support pain points
Use the best digital customer service solutions which utilize RPA technology to improve response times and streamline customer problems to the relevant agents. By quickly addressing customer challenges, whether ones as simple as
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Conduct market research and gather data
Market research provides critical information about your market and business landscape. This information is useful when trying to position products or a brand in the market
Don’t lim...
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Process pain points
A sub-optimal website can confuse customers and make them bounce. A company that only operates for a limited number of hours can see sales drift to a competitor that runs all day.
Use an omnichannel model to interact with customers on any platform, at any time. Shoppers tha...
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