Learn more about marketingandsales with this collection
How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
A sub-optimal website can confuse customers and make them bounce. A company that only operates for a limited number of hours can see sales drift to a competitor that runs all day.
Use an omnichannel model to interact with customers on any platform, at any time. Shoppers that can engage with your brand on multiple devices and via several channels spend more money with a brand than shoppers that only use one.
Ensure that each platform delivers a consistently positive experience and customers will appreciate it.
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A company must provide proactive customer service driven by call center KPIs designed to address customers’ problems accordingly. Outward-facing employees are a valuable source in identifying customer p...
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A customer may look for more efficient ways to interact with a company.
Make use of hybrid working to improve the sales process at any time of day. Use scheduling software to ensure there is always an agent available when a customer could need one. With hyb...
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Researching similar companies enables you to uncover ways a competitor addresses customer pain points.
Learn lessons from other successful businesses. You learn new tactics by comparing aspects of your company with other companies on the market
Different companies off...
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Customer pain points lower the performance of products and services in the market.
Customers feel more comfortable spending their money on a company they can trust. 92% of customers are more likely to buy a product after reading a trusted review.
Pain points can be d...
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Customers need to feel secure, knowing that they are getting value for money with every purchase.
Conduct extensive market research to position products suitably in the market. Products should be of good quality and justify their prices. Be transparent about the price of your produ...
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Engaged customers will provide feedback that can give a fresh perspective on the company and help improve customer satisfaction rates.
Use short questionnaires and surveys to ask questions that will offer the most precise answers. With short but detailed questionnaires, a c...
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Use the best digital customer service solutions which utilize RPA technology to improve response times and streamline customer problems to the relevant agents. By quickly addressing customer challenges, whether ones as simple as
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Market research provides critical information about your market and business landscape. This information is useful when trying to position products or a brand in the market
Don’t lim...
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Everyone today always has their smartphone, most phones have a decent camera, & that camera is capable of doing more than just opening websites. Most smartphone models now come with a built-in QR scanner on the camera app. For those that don’t, there are 3rd party apps.
Not only is it easie...
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