Writing for an audience can be challenging to some writers. However, it’s one of the most important skills that quality content creators have. The ability to read the mind of their audience and to speak to them in their language helps them to deliver content that resonates.

Even if they don’t. One of the traits of a great content creator is their ability to research their brand inside-out. As a content creator, you’re speaking for the brand not yourself. This can be a tipping point for a lot of writers. However, it’s easy to overcome. Simply take the time to underst...

If you’re in the content marketing field, chances are high that you are a fairly content writer, sometimes the best writers don’t make the best content marketers! Why is this? Because they get lazy with their craft.

Content marketing is more than just putting words on pape...

Many writers make the mistake of imitating a competitor’s voice. Or, they have no voice at all so their content ends up falling flat.

Ever read content that takes you on a journey? You almost get lost in the story and before you know it, you’re clicking ‘buy now!’. Other times, a website m...

To be the best at anything requires hard work and patience. For content creators, success comes from continuously honing their skills. This means writing regularly, keeping abreast of industry trends, researching their brand, audience, and competitors, and connecting with other l...

If you’re creating content with the sole purpose of driving sales, you need to know your industry intimately.Keeping a drift of changing industry trends will help you make better-informed decisions when it comes to creating your content. Staying updated with industry news helps you understand...