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How to price your products and services

How to price your products and services

Pricing is something we all do, but we don’t think about it very much.

Most startups focus on having the right product before finding the right pricing strategy for their business. That might be the wrong order.

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135 reads

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Focus on the Pricing Strategy, not the Product

Focus on the Pricing Strategy, not the Product

A business can’t succeed by selling below cost, nor can it succeed in the long run by only charging the going rate. Think about what your business does and how much value it really creates for its customers, and you’ll develop a pricing strategy that not only works well in the present but ensures...

9

75 reads

Be intentional about your pricing decisions

Be intentional about your pricing decisions

Pricing is one of the most important aspects of doing business. It is often the most difficult. Proper pricing is the difference between success and failure, between profit and loss. No matter what kind of company you’re trying to create, you will need to know how to price your product or service...

8

61 reads

What’s the best price to charge for your products or services?

What’s the best price to charge for your products or services?

 It depends on what your customers can afford, what they think they should pay, and what you think they’ll pay. The actual price is somewhere between these three variables.

Pricing is one of the most important decisions in business. It can make or break a company. And yet hardly anyone know...

8

74 reads

CURATED FROM

CURATED BY

buzzedison

Business Strategist, Investing in Africa, Tech Evangelist.

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What’s the best price to charge for your products or services?

What’s the best price to charge for your products or services?

 It depends on what your customers can afford, what they think they should pay, and what you think they’ll pay. The actual price is somewhere between these three variables.

Pricing is one of the most important decisions in business. It can make or break a company. And yet hardly anyone know...

Improve your long-term marketing strategy

Improve your long-term marketing strategy

It’s essential to figure out what went wrong and what went right in order to make corrections and improvements in the future. The most rigorous and effective way to do this is to perform a marketing audit.

To begin a market...

4. My product manager is wrong, I would do it better

4. My product manager is wrong, I would do it better

It can be challenging to plan every detail of the project. 

From a product manager view you have to think about the limitations of the technology, you have to think about users who will use your product, you cannot forget about business and marketing requirements and so on.

Sometimes,...

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