Word-of-mouth hyping up a TV show at such an accelerated pace is something we have never seen before. Netflix is now investing in some marketing for the series with pop-up displays, which are not really intended to bring more attention, but rather to complement the ongoing buzz happening worldwide. 

We, humans, want to share something odd like this violent game of death it gives us pleasure of some sort and makes for a great conversation starter. In the case of Squid Game, the violence and gore that kept the script on a shelf for a decade actually contributed to its success. 

Serious brands that take an informal approach on the platform get a lot more praise and attention, resulting in higher free impressions.

Consumers have evolved; they now want a brand they can relate to and feel a deeper connection with than just a traditional transactional ...