When your brand has a viral TikTok trend, it’s bound for success - Deepstash
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When your brand has a viral TikTok trend, it’s bound for success

When your brand has a viral TikTok trend, it’s bound for success

Serious brands that take an informal approach on the platform get a lot more praise and attention, resulting in higher free impressions.

Consumers have evolved; they now want a brand they can relate to and feel a deeper connection with than just a traditional transactional relationship.

The great advantage for Squid Game is that the only way to understand the jokes going viral is to watch the show because of how specific they are. This can work great for a marketing strategy. Make your campaign so unique and specific that you turn your audiences into advocates for the story.

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MORE IDEAS ON THIS

Word-of-mouth is more successful than the largest paid ad campaigns

Word-of-mouth is more successful than the largest paid ad campaigns

Word-of-mouth hyping up a TV show at such an accelerated pace is something we have never seen before. Netflix is now investing in some marketing for the series with pop-up displays, which are not really intended to bring more attention, but rather to complement the ongoing buzz happening worldwid...

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We don’t know what consumers really want until they show us

We don’t know what consumers really want until they show us

We can’t always follow the conventional norm and depend on historic data to tell us what’s next; innovative businesses should always consider taking calculated risks with their marketing strategies

Netflix released such...

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