We can’t always follow the conventional norm and depend on historic data to tell us what’s next; innovative businesses should always consider taking calculated risks with their marketing strategies.
Netflix released such a show because audiences are bored of the copy-paste-styled shows now available on all these streaming services. There was a gap in the market, almost a need for something odd and fresh like Squid Game.
Regular content can get your business mediocre attention, but a strong concept that is intriguing and fresh can make you go viral, resulting in a lot of free marketing.
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Word-of-mouth hyping up a TV show at such an accelerated pace is something we have never seen before. Netflix is now investing in some marketing for the series with pop-up displays, which are not really intended to bring more attention, but rather to complement the ongoing buzz happening worldwid...
Serious brands that take an informal approach on the platform get a lot more praise and attention, resulting in higher free impressions.
Consumers have evolved; they now want a brand they can relate to and feel a deeper connection with than just a traditional transactional ...
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