We don’t know what consumers really want until they show us

We can’t always follow the conventional norm and depend on historic data to tell us what’s next; innovative businesses should always consider taking calculated risks with their marketing strategies. 

Netflix released such a show because audiences are bored of the copy-paste-styled shows now available on all these streaming services. There was a gap in the market, almost a need for something odd and fresh like Squid Game.

Regular content can get your business mediocre attention, but a strong concept that is intriguing and fresh can make you go viral, resulting in a lot of free marketing.