The voice of the customer
Gathering customer feedback is an excellent first step towards customer-centricity. The feedback obtained is then converted into a strategy that the Product Manager must share with the team or the entire organization. This is commonly referred to as the Voice of the Customer.
Voice of the Customer is a term that describes your Customer’s feedback about their experiences with and expectations for your products or services. It focuses on customer needs, expectations, understandings, and product improvement.
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