How To Run A Customer Interview Correctly - Deepstash

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How To Run A Customer Interview Correctly

productcoalition.com

The voice of the customer

Gathering customer feedback is an excellent first step towards customer-centricity. The feedback obtained is then converted into a strategy that the Product Manager must share with the team or the entire organization. This is commonly referred to as the Voice of the Custo...

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The main focus is to find out what problems the Customer faces, not when you sell your solution or product. You want to get objective answers and won’t get if you’re trying to sell a solution or product. 

Usually, customers don’t know what they need, but they can’t hid...

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The Customer should be the one who talks more than you. Suppose you give your opinion during a customer interview. In that case, it is equivalent to basing your discussion, the Customer is not focused on the problem they are facing, and they don’t need your opinion.

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Make an initial impression when conducting the perfect interview. You can start this by getting acquainted first, and then you can make small talk with your customers for a while and then continue with a question and answer session. When you can successfully create a comfortable atmosphere, they ...

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